Elon Musk Announces Twitter’s Rebranding: Blue Bird Logo to be Replaced by an X

On July 23, Twitter Inc’s owner, Elon Musk, hinted at a new direction for the social media company through a rebranding effort that involves replacing its iconic blue bird logo with an X. This move comes as Musk acknowledged a sluggish return of advertisers, resulting in a significant decline in advertising revenue. As a consequence, Twitter’s cash flow has been negatively impacted, compounded by its heavy debt load.

Twitter’s proposed logo change, which wasn’t immediately visible on the website, follows Musk’s recent admission about the need for a fresh approach. The company aims to attract a different user base and potentially reposition itself in the market. However, this shift has also raised concerns about alienating the platform’s original and once-loyal user community.

Elon Musk took to Twitter to engage his millions of followers, polling their preference for a potential change in the site’s color scheme from blue to black. He also shared an image of a stylized X against a black outer space-themed background, signaling his intent to bid farewell to the Twitter brand and gradually phase out its association with birds.

News source:
https://www.reuters.com/technology/elon-musk-says-twitter-change-logo-adieu-all-birds-2023-07-23/