Is Xbox Developing a Handheld Gaming Device? Social Media Hints Spark Speculation

Recent social media interactions between Xbox and ASUS ROG have sparked rumors about an upcoming Xbox-branded handheld gaming device. Could Microsoft be preparing to enter the portable gaming market?

Apr 1, 2025 - 19:40
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Is Xbox Developing a Handheld Gaming Device? Social Media Hints Spark Speculation

Is Xbox Developing a Handheld Gaming Device? Social Media Hints Spark Speculation

Rumors about Xbox entering the handheld gaming market have gained traction following a recent social media exchange between Xbox and ASUS's Republic of Gamers (ROG). A teaser video posted by ROG has ignited curiosity among gaming enthusiasts, hinting at a possible collaboration or a new device in the works.

The Teaser That Started It All

ASUS's Republic of Gamers (ROG) recently shared a cryptic video featuring its mascot, Omni, undergoing a transformation that involved a ROG Ally handheld and an Xbox-style controller. The video, which seemed to suggest the development of new hardware, quickly caught the attention of fans and industry insiders.

Xbox’s Playful Response

Adding fuel to the fire, Xbox’s official social media account responded to the teaser with a humorous meme. While the response was lighthearted, many took it as an indication that Xbox could be involved in the project or, at the very least, has something to say about it.

Project Kennan: A Clue to Xbox’s Handheld Plans?

Speculation about an Xbox handheld device isn’t entirely new. Reports about Microsoft’s Project Kennan have hinted at the company’s interest in developing Xbox-branded handheld gaming devices. According to insiders, this project involves collaborating with third-party manufacturers to bring a new portable gaming experience to players.

With the rise of handheld gaming consoles like the Steam Deck, ROG Ally, and Lenovo Legion Go, Microsoft may see an opportunity to compete in this growing market. An Xbox handheld could potentially leverage Xbox Cloud Gaming and Game Pass, providing users with a seamless experience across multiple platforms.

What Could an Xbox Handheld Look Like?

If Xbox is indeed working on a handheld device, there are several possibilities regarding its design and functionality. Given Microsoft’s focus on cloud gaming, the device could be optimized for Xbox Game Pass streaming, similar to the Logitech G Cloud. Alternatively, it could feature a more powerful setup capable of running native games, similar to the Steam Deck or ROG Ally.

Integration with Xbox's existing ecosystem would also be a key factor. Features like cross-save functionality, quick resume, and compatibility with Xbox controllers could make the device a strong competitor in the handheld gaming space.

Final Thoughts

While no official announcements have been made, the social media exchange between Xbox and ROG, coupled with reports of Project Kennan, suggests that something could be in development. Whether it’s a direct collaboration with ASUS or an entirely separate Xbox handheld, fans are eagerly awaiting more information.

For now, all eyes are on Xbox and ROG to see if these hints lead to a groundbreaking announcement in the near future.

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Neruvien Khryz C. Castro As a gaming enthusiast and content creator for Trendline.com. With a passion for games, especially first-person shooters (FPS), I dive into detailed analysis and comparisons of popular games while also covering a mix of gaming news, industry controversies, and upcoming releases.