Experience Japan’s Famous Butter Pastries Now in Manila

Butter Butler, the beloved Japanese bakery renowned for its decadent butter-filled desserts, has made its grand debut outside Japan with its first international store at Powerplant Mall in Manila, Philippines. This exciting expansion marks a new chapter for the brand, bringing its rich, buttery pastries to a market that has already shown a strong affinity for premium Japanese treats.

A Natural Fit for the Philippine Market

The decision to launch Butter Butler in the Philippines was a no-brainer for Bryan Tiu, President and CEO of iFoods Inc., the company behind the introduction of Tokyo Milk Cheese Factory to the country. Tiu noted that the Philippines has consistently been a top-performing market for Tokyo Milk Cheese Factory, making it the ideal location for Butter Butler’s first international venture. “The Philippines has a deep appreciation for high-quality, indulgent desserts, and we’re confident that Butter Butler will resonate with Filipino consumers,” Tiu shared.

A Shared Tradition of Gift-Giving

The cultural similarities between the Philippines and Japan also played a role in Butter Butler’s expansion. Ryoichi Sakamoto, CEO of Sucrey Aoyama (the parent company of Butter Butler), and Yusuke Hase, General Manager, pointed out the parallels between the Filipino tradition of pasalubong (bringing home gifts for loved ones) and Japan’s omiyage (souvenirs or gifts). Sakamoto emphasized that Butter Butler’s premium pastries, crafted with the finest ingredients, are perfect for sharing and gifting. “Our products are made with love and care, just like the gifts people bring home to their families,” he said.

A Celebration of Butter

At the heart of Butter Butler’s offerings is, of course, butter. The brand prides itself on using high-quality ingredients, including European butter, French Guérande salt, and Canadian maple syrup, to create pastries that are rich, flavorful, and indulgent. Each item on the menu is a testament to the magic of butter, offering a unique and unforgettable taste experience.

Must-Try Treats

• Butter Croffle: A delightful hybrid of a croissant and a waffle, the Butter Croffle boasts a buttery, crispy exterior with a soft, fluffy interior. It’s the perfect balance of textures and flavors.

• Butter Financiers: These soft, moist cakes feature a golden-brown crust and a rich, buttery flavor. They’re ideal for those who enjoy a subtle yet indulgent treat.

• Butter Galettes: Crispy and slightly salty, these delicate pastries are a sophisticated option for those who appreciate a savory-sweet combination.

All of Butter Butler’s pastries are beautifully packaged, making them perfect as hostess gifts or pasalubong. The special boxes add an extra touch of elegance, ensuring that the treats are as visually appealing as they are delicious.

A Sweet Addition to Manila’s Dessert Scene

With its grand opening at Powerplant Mall, Butter Butler is set to become a standout in Manila’s thriving dessert scene. The brand’s commitment to quality, craftsmanship, and innovation aligns perfectly with the Filipino palate, which has a well-documented love for rich, buttery flavors.

“We’re thrilled to bring Butter Butler to the Philippines,” said Bryan Tiu. “Our goal is to share the joy of these exquisite pastries with Filipino consumers and create memorable experiences for everyone who visits our store.”

Butter Makes Everything Better

Butter Butler’s arrival in Manila is a testament to the universal appeal of butter and the artistry of Japanese pastry-making. Whether you’re indulging in a Butter Croffle, savoring a Butter Financier, or sharing a box of Butter Galettes with loved ones, one thing is clear: butter makes everything better.

So, if you’re in Manila, head over to Powerplant Mall and experience the buttery bliss that is Butter Butler. Your taste buds will thank you!