format(webp))
Global social media statistics research summary
Social media continues to grow, with 63.8% of the global population engaging and users spending an average of 2 hours and 19 minutes daily. Emerging platforms like Threads and Bluesky are expanding as users migrate from X (formerly Twitter). This report, updated throughout 2025, compiles the latest global social media statistics from sources like Global Web Index, Pew, OfCom, and Datareportal.
By Dave Chaffey Published on: 02 Jan, 2025
Social media platforms have significantly changed the landscape of marketing, and their popularity continues to grow, as highlighted in this updated global social media statistics summary for 2025.
Research from Global WebIndex cited in this article reveals that 63.8% of the global population engages with social media. As of October 2024, the average user spends 2 hours and 19 minutes per day on these platforms.
With the new year underway, we’ve included the latest data from the end of 2024 and will continue to update this compilation throughout 2025. This includes the most recent figures for rapidly expanding platforms like Threads and Bluesky, which has reported substantial growth as more users migrate from X (formerly Twitter).
This post will be regularly refreshed in 2024 as new statistics become available, drawing from our top 10 recommended digital marketing data sources. We’ll reference updated insights from Global Web Index (global), Pew Internet Surveys (U.S.), OfCom (U.K.), and the October Datareportal global digital overview, with the January update expected shortly.
What's Your Reaction?
