Global social media statistics research summary

Social media platforms have revolutionized the marketing landscape, and their influence continues to expand. As we step into 2025, the latest data highlights the growing importance of social media in our daily lives. According to research from Global WebIndex, 63.8% of the global population now engages with social media, with the average user spending 2 hours and 19 minutes per day on these platforms as of October 2024.

Key Insights for 2025

• Global Reach: Social media usage has become a global phenomenon, with nearly two-thirds of the world’s population actively engaging on these platforms.

• Time Spent: The average daily usage of 2 hours and 19 minutes underscores the central role social media plays in communication, entertainment, and information sharing.

• Emerging Platforms: Newer platforms like Threads and Bluesky are experiencing rapid growth as users seek alternatives to established networks like X (formerly Twitter).

Regular Updates and Reliable Sources

This article will be regularly updated throughout 2025 to reflect the latest trends and statistics. The data is drawn from top-tier sources, including:

• Global Web Index (global)

• Pew Internet Surveys (U.S.)

• OfCom (U.K.)

• Datareportal’s Global Digital Overview

The January 2025 update is expected soon, providing fresh insights into social media usage patterns, platform growth, and emerging trends.

The Rise of Threads and Bluesky

As more users migrate from X (formerly Twitter), platforms like Threads and Bluesky are gaining traction. These platforms are attracting users with innovative features and a focus on community-driven content, signaling a shift in the social media landscape.

What’s Next for Social Media?

As social media continues to evolve, marketers and businesses must stay informed about the latest trends to effectively engage their audiences. The growing popularity of emerging platforms and the increasing time spent on social media highlight the need for adaptive strategies that leverage these changes.

Stay tuned for regular updates as we track the latest developments in social media throughout 2025. Whether you’re a marketer, business owner, or social media enthusiast, these insights will help you navigate the ever-changing digital landscape.

Source: Dave Chaffey, Published on 02 Jan, 2025