Tony Gloria, Founder and Chairman of Unitel Straight Shooters Media, Dies at 79

Renowned Filipino film producer Tony Gloria, founder and chairman of Unitel Straight Shooters Media Inc., has passed away at the age of 79. His niece, Anna Bigornia, confirmed his death on Wednesday, March 26, 2025.

A Pillar in Philippine Cinema

Tony Gloria was a significant figure in the Philippine film industry, known for his visionary leadership and dedication to nurturing new talent. He founded Unitel Straight Shooters Media Inc., a prominent multimedia and creative content production house in the Philippines. Under his guidance, Unitel produced acclaimed films such as "Isang Himala" (2024), "Mujigae" (2024), "Inang Yaya" (2006), "Crying Ladies" (2003), and "Si Aida, si Lorna, o si Fe" (1989).

In 2007, "Inang Yaya," starring Maricel Soriano, was nominated for Best Children's Feature Film at the Asia Pacific Screen Awards, highlighting Gloria's commitment to producing quality films that resonate with audiences.

Tributes from the Film Community

The news of Gloria's passing has elicited heartfelt tributes from colleagues and friends in the entertainment industry. Director Mark Meily, known for films like "Baler" and "El Presidente," expressed his gratitude towards Gloria, stating that his trust and generosity were instrumental in bringing "Crying Ladies" to life. Meily described Gloria as a man of vision whose support opened numerous opportunities for creative expression.

Film editor and producer Chuck Gutierrez also honored Gloria, calling him a "true titan of Philippine cinema." Gutierrez emphasized Gloria's unwavering belief in emerging voices and his significant role in championing Filipino films with conviction and heart.

Legacy in Advertising and Media

Beyond filmmaking, Gloria made substantial contributions to the advertising industry. In 2003, the Association of Accredited Advertising Agencies-Philippines recognized him as one of the 25 Mavericks of the Advertising Industry. Two years later, he received the Creative Guild of the Philippines Lifetime Achievement Award, underscoring his influence and achievements in the field.

Unitel Straight Shooters Media Inc., under Gloria's leadership, became known for producing high-quality content, including trailers for Prime Video's "Last One Laughing Philippines" and "Comedy Island Philippines," as well as advertisements for major brands like Jollibee, Smart Communications Inc., and Nestlé Philippines.

Final Arrangements

Family and friends have arranged an urn viewing for Tony Gloria from March 25 to 28, 9 a.m. to 10 p.m., and on March 29, 9 a.m. to 5 p.m., at Capilla Del Senor Chapel, Santuario de San Antonio Parish in Makati City.

Tony Gloria's passing marks the end of an era in Philippine cinema and advertising. His visionary approach, dedication to storytelling, and support for emerging talent have left an indelible mark on the industry. As the film community mourns his loss, his legacy continues to inspire future generations of filmmakers and media professionals.

Sources:

• https://www.gmanetwork.com/news/lifestyle/content/940639/tony-gloria-founder-and-chairman-of-unitel-straight-shooters-media-passes-away/story/ 
• http://abs-cbn.com/entertainment/showbiz/celebrities/2025/3/26/unitel-pictures-founder-tony-gloria-passes-away-0825 
• https://philstarlife.com/geeky/112594-film-producer-tony-gloria-passes-away