TikTok to identify OpenAI and other AI-generated photos and videos
TikTok plans to implement 'Content Credentials,' a digital watermark that indicates the creation and editing process of photos.
TikTok plans to implement 'Content Credentials,' a digital watermark that indicates the creation and editing process of photos.
On Thursday, May 9, TikTok announced that it will begin utilizing a system designed to assist it in labeling photos and videos that are shared to the video-sharing platform by artificial intelligence.
According to TikTok, it will implement "Content Credentials," a digital watermark that indicates the creation and editing process of images. Although Adobe developed the Content Credential technology, other businesses are free to utilize it, and some, like OpenAI, the company that created ChatGPT, have already done so.
Scientists are worried that artificial intelligence (AI)-generated content might be misrepresented in an effort to sway US elections this autumn. TikTok was already one of twenty digital companies who made a pledge to combat it earlier this year.
Both Google, the parent company of Alphabet, and Meta Platforms, the owner of Facebook and Instagram, have stated that they intend to adopt Content Credentials.
The platform that distributes the material and the creator of the generative AI tool that creates it must both agree to follow the industry standard for the system to function.
For instance, when someone creates an image with OpenAI's Dall-E tool, OpenAI adds a watermark on the finished product. The marked image will be automatically tagged as AI-generated if it is later published to TikTok.
The United States, where TikTok is owned by ByteDance of China, has 170 million users. Recently, the US passed a law mandating that ByteDance divest TikTok or risk being banned. The First Amendment is allegedly violated by the law, which TikTok and ByteDance are suing to prevent.
The most recent change would apply a label to content created outside of the service. TikTok already labels AI-generated content created with tools within the app.
News source:
https://www.rappler.com/technology/tiktok-label-ai-generated-images-video-openai-elsewhere/
Image source:
What's Your Reaction?
