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Unleash Your Movement: DECATHLON's 'Move Your Way' Campaign Champions Individuality and Encourages a Daily Active Lifestyle for Everyone!
DECATHLON, a leading sports brand in India, has launched its new campaign, ‘Move Your Way,’ which promotes individuality and the joy of movement. This initiative encourages people to find their unique path to fitness and embrace an active lifestyle.
DECATHLON, one of India’s most beloved sports brands, proudly unveils its new campaign, ‘Move Your Way,’ which champions individuality and the joy of movement. This initiative encourages everyone to carve their own path to fitness and embrace an active lifestyle. With a mission to make sports enjoyable, sustainable, and a connector for all, DECATHLON aims to redefine India's approach to healthy living.
Today's fitness enthusiasts are leading a revolution, reshaping what it means to stay active on their own terms. Breaking free from traditional routines, they explore a world of possibilities that blend personal passion with physical well-being. Whether dancing to their own beat or cycling through city streets, they celebrate movement in ways that reflect their unique identities. The ‘Move Your Way’ campaign encapsulates this spirit, fostering a culture where movement is a deeply personal journey—empowering everyone to find their ideal workout for an active life.
The dynamic campaign film, available across digital platforms, features a variety of activities such as football, basketball, padel, rock climbing, cycling, and surfing. Set to invigorating beats, the 21-second film showcases individuals relishing diverse forms of fitness, concluding with the motivating message, “Ready to Play.” In addition, DECATHLON recently launched a “teammate” DVC on Instagram, highlighting the importance of leading by example through its employees, who passionately engage in various sports.
Sankar Chatterjee, CEO of DECATHLON India, stated, “The ‘Move Your Way’ campaign represents a lifestyle shift in the sports industry, promoting inclusivity in active living—whether through trend-driven workouts or personalized fitness journeys. This campaign reflects DECATHLON’s commitment to bringing joy to people's lives through sports. Our teams, fueled by their passion, created this initiative to encourage everyone to incorporate movement into their daily lives. We hope this film inspires individuals to choose sports that resonate with them and weave it into their routines, reinforcing the idea that movement should be a part of our everyday rhythm, not just a New Year’s resolution.”
Conceived by DECATHLON’s in-house marketing team—who are also sports enthusiasts—the campaign is rooted in the belief that sports can transform lives and unite people from all walks of life. It recognizes the profound benefits of sports in enhancing well-being, improving physical health, and enriching overall quality of life.
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