10 Emerging Travel Trends for the New Generation in 2025

The Tourism Authority of Thailand (TAT) has identified 10 key travel trends shaping how Millennials and Gen Z will explore the world in 2025:

1. TikTok Trailblazing

Young travelers are increasingly turning to TikTok for real-time travel recommendations, preferring authentic, off-the-beaten-path experiences over traditional tourist attractions. Viral travel videos showcasing hidden gems, local food spots, and unique accommodations influence their itineraries more than conventional travel guides. This shift is reshaping how destinations market themselves, with social media becoming a primary driver of tourism.

2. City Hopping

Rather than spending an entire vacation in one place, travelers now prefer shorter stays in multiple cities within the same trip. This approach allows them to experience different cultures, cuisines, and attractions without committing to a single destination. Budget airlines, high-speed rail, and travel-friendly work schedules make city hopping more accessible than ever, especially for younger explorers looking to maximize their adventures.

3. Gig Tripping

Music festivals, concerts, and live events are becoming central reasons for travel, with young travelers planning entire trips around their favorite artists and events. From global festivals like Coachella and Tomorrowland to intimate local gigs, music tourism is booming. Travelers often extend their stays to explore the city, making event-based tourism a key economic driver for many destinations.

4. Stadium Safaris

For sports enthusiasts, visiting iconic stadiums and attending major sporting events has become a top priority. Whether it's watching the FIFA World Cup, the Olympics, or experiencing the electric atmosphere of an NBA game, sports tourism is on the rise. Fans often combine these trips with cultural sightseeing, food exploration, and even local sports experiences, creating a unique blend of adventure and fandom.

5. Weekend Extender

With flexible work arrangements and remote jobs becoming the norm, young travelers are no longer confined to traditional vacation schedules. Many are extending their weekends into short getaways, combining leisure and work seamlessly. "Workcations" allow them to explore new places without taking official leave, making frequent travel more sustainable and accessible.

6. Scene Seeking

LGBTQ+ travelers and like-minded adventurers prioritize destinations that embrace diversity, inclusivity, and cultural expression. Beyond pride festivals, they seek places with vibrant arts, music, and social scenes where they feel safe and celebrated. Scene seekers value authentic connections and meaningful interactions with locals, choosing destinations that align with their values.

7. Gastro Globetrotting

Food has become a primary reason to travel, with many prioritizing culinary experiences over traditional sightseeing. From Michelin-star restaurants to street food markets, travelers are eager to explore the flavors of different cultures. Food tourism is also fueling experiences like farm-to-table dining, cooking classes, and immersive culinary tours, making every meal an adventure.

8. Tribe Travel

Solo travel is taking a backseat as group travel gains momentum. Whether it’s family reunions, friend getaways, or community-based travel, people are prioritizing shared experiences that strengthen relationships. Digital nomads are also forming travel tribes, moving between destinations together to maintain a sense of connection while exploring the world.

9. Set Jetting

Fans of popular movies and TV shows are traveling to real-life locations featured in their favorite entertainment. From the castles of Game of Thrones to the streets of Emily in Paris, these cinematic experiences add an immersive layer to travel. With streaming services making international content more accessible, more travelers are inspired to visit film-famous destinations.

10. Nocturnal Activities

Nightlife is evolving beyond traditional clubbing and bar-hopping. Young travelers are embracing wellness-focused nighttime activities, such as midnight yoga, late-night art exhibits, stargazing experiences, and 24-hour cafes. This shift reflects a growing interest in unique, enriching experiences that cater to different lifestyles and preferences.

Link Source: https://www.nationthailand.com/life/travel/40044672